KELOWNA, BC – March 27, 2018
ProSmart Enterprises Inc. (TSXV:PROS) (“ProSmart” or the “Company”), a global online network, connecting sports fans, teams and brands, is pleased to announce a two-year marketing and services partnership (the “Agreement”) with Dragon Group Asia (“DGA”).This follows the Company’s recent acquisition of DL Hockey (see news release dated March 05, 2018), which operates hockey clubs and skills camps in China. DGA – a specialist sports marketing company in China that works with some of the world’s biggest brands – will develop a WeChat app that integrates with ProSmart’s online network. Importantly, this initiative will accelerate mass-market access in China, to ProSmart’s industry-leading, sports education system and team management suite. In effect, the new sports development WeChat app will position ProSmart as a premier gateway for youth development to educational companies around the world to leverage to gain access to the Chinese market. The timing of this deal is considered a strong advantage since China is currently implementing a multi-billion dollar Winter sports program, prior to hosting the 2022 Winter Olympics.
- ProSmart is partnering with a leader in China’s booming sports marketing industry
- The ProSmart online network will be integrated with a specialized website and WeChat app
- WeChat is China’s most popular social media app, with over 1 billion monthly active users
- With the upcoming 2022 Winter Olympics, China is spending billions on winter sports development and is hungry for sports education content – which ProSmart specializes in.
The WeChat app is a critical milestone for ProSmart’s expansion into China. WeChat is the most popular multi-purpose social media app in China, with 980 million monthly active users (MAU) and is the most effective method for engaging the estimated 1.4 billion Chinese sports fans and players. China’s sports industry – already estimated at 1.5 trillion yuan (US$240 billion) in 2016, is forecast by the Bank of China to more than triple by 2025, to a total of 5 trillion yuan (US$800 billion).
Alan Schuler, co-founder and CEO of ProSmart says, “DGA is operating at the very top of its field in China’s huge and rapidly-growing sports industry. This partnership is going to greatly accelerate our entry into China, enabling us to engage one of the most dynamic sports markets in the world.”
Johanna Hoopes, CEO, of DGA commented, “China is spending billions of dollars on winter sports development in preparation for hosting the 2022 Olympic Winter Games. This includes hundreds of new ice rinks, hiring top coaches and trainers from North America and energizing the entire country in support. One of ProSmart’s critical advantages is the unique sports education content it has created, using Olympic medalists, Hall of Fame star players, coaches and professional athletes. China is hungry for precisely this sort of content and, by integrating the ProSmart online network with China’s top social media app, we are tremendously excited about the potential rate of growth.”
About Dragon Group Asia (http://dragongroup.asia/)
Dragon Group Asia is a fast-growing marketing agency, operating from the heart of Shanghai. Combining creative thinking with inventive event and media expertise, the consultancy provides a wide range of services, from digital strategy, mobile app development and social media to communications and partnership development. DGA clients include the biggest brands in the world in sports, real estate, entertainment, hospitality and consumer electronics, including the NFL, EA Sports, The Pac-12 Conference, Unilever, Jones Lange Lasalle (JLL) and Under Armour.
About WeChat (https://web.wechat.com/)
WeChat (called Weixin in China) is the most popular social media app in China. It is a multi-purpose application with features including video chat, voice calling, SMS, mobile commerce (WeChat Pay), brand channels, geolocation searching (Shake), QR code scanning, games, blog posts and emoticons/stickers. The average Chinese mobile user is on WeChat over four hours per day. WeChat recently completed a successful Chinese New Year “Red Envelope” program, where users sent red envelopes (money) to other’s accounts – over 40 million envelopes were sent, worth hundreds of millions of dollars. WeChat was developed and is owned and operated by Tencent.
On behalf of ProSmart Enterprises Inc.
Co-Founder & Chief Executive Officer
About ProSmart Enterprises Inc.
ProSmart (TSX-V:PROS) is a global online network connecting sports fans, teams and brands and is an emerging leader in sports content marketing through online tools and mobile apps. ProSmart works with over 1,500 governing bodies in more than 100 countries and provides unprecedented access to the $1.3 trillion sports market through its proprietary marketplace engine. ProSmart is also the first-and-only company to provide educational content created exclusively by hall-of-fame and professional athletes, which has been a key driver in building the company’s online network and connecting with youth, amateur and professional sports fans and players. ProSmart is a publicly traded company listed on the TSX-V.
For more information on ProSmart and its platforms, please visit the following links:
ProSmart Inc.: http://prosmartinc.com
RosterBot Inc.: http://rosterbot.com
ProSmart Hockey: http://prosmarthockey.com
ProSmart Football (Soccer): http://prosmartfootball.com
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For further investor information please contact:
Ty Summach, Chief Operating Officer
t: 1-844-927-6278 ext. 103
The shares of ProSmart Enterprises Inc. trade publicly on the TSX Venture Exchange under the symbol TSXV:PROS.
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